Search Engine Optimization

The process of getting your website to the top of the search engine results page is known as search engine optimization (SEO). SEO has proven to be one of the most cost-effective forms of marketing available. This will improve the volume of traffic to your website by helping search engines, such as Google and Yahoo!, find your site.

To better accomplish this Bitstream Graphics will prepare your site for search engine submission which includes the analysis of text for:

• Title tag: This is what appears on the title bar when you open a website. This is also the link you see in the search results page of any search engine
• Keyword content: Keywords are words that your customers will enter into a search engine to find your site
• Alt tags for images: a name given to an image that is used in your site
• Description tag: This is the description of the site (1-2 lines) which appears along with the title in the search results page

We then submit your website to the major free search engines including:

• Yahoo!
• Google
• Bing

Another method to optimize your site is by way of linking or back-linking. Many search engines will reward you for being "popular". This popularity is often measured in the number of links that are directed to your website. Search engine results tend to improve dramatically for sites that implement good linking practices.
Linking options can include:

• Joining social networking sites such as Facebook, MySpace or Linkedin
• Adding your site to "free directory listings" such as DMOZ.org, pegasusdirectory.com, or infignos.com
• Submitting an article. Write an article related to your site and submit it to article submission sites such as eHow, GoArticles or Ezinearticles. Place your site's link in the resource box as a backlink. Every time you post an article you gain a backlink